A senior UX engineer
designing and building
intuitive interfaces
and data-driven tools.

Able to create intuitive, user-centered designs that transform complex requirements into accessible, streamlined interfaces. Leveraging user insights and data-driven design, every interaction is purposeful, enhancing the overall user experience and supporting both engagement and goal achievement.

With a focus on clean, efficient code, I bridge design and functionality to deliver responsive, high-performance applications. My front-end development approach is rooted in best practices that optimise speed, maintainability, and scalability, ensuring each project excels across devices. Comfortable with modern JavaScript frameworks like React, Next.js, and Vue, I also prioritise solid code quality with robust testing practices, including unit and integration tests, to guarantee reliability and performance at every stage of development.

Where appropriate, I implement A/B testing strategies that yield actionable insights into user preferences and behaviors. By analysing user data and refining designs based on empirical feedback, I enhance UX elements that drive conversions and achieve client goals more effectively.

I prioritise SEO and accessibility from the start, ensuring designs reach the widest audience possible. My approach combines semantic structure, optimised performance, and accessible design practices to create experiences that are inclusive, discoverable, and impactful.